some have the power to pull your audience in and keep them interested as they read your message. Others can repel your audience and leave such a bad impression that your visitors may stop reading altogether…and you won’t get a second chance to tell them about your product or service…
These are the real “money” words…by inserting them into your sales-copy; you’ll find it much easier to keep your visitors reading…so you can guide them through the steps of the sales process and move them toward the sale.
On the reverse side, these are the 26 most dangerous words:
BuyDifficultDeathObligationWrongFailureFailDecisionBadDealCostSellTaxesWorryLossHardContractPayWorseWorstOweNegativeLoserDenyRegretLiabilityWhenever you use these words in your copy, you are going to evoke a negative reaction in your audience. So use them cautiously!
In fact, the only way you should be using them is if you want to scare your readers or create a sense of panic…which you must immediately dispel by promising them a solution to their problems (using some of the “positive” power words in the list above).
But even then, use the “negative” power words sparingly. Used improperly, they can have such a negative effect on people that your visitors may leave your site and never return.
The words on your site do the heavy lifting of selling people on the benefits of your product and persuading them to make a purchase. Copywriting is the most important skill to learn and telling a story is the most powerful way for someone to remember you or your product. If you want to learn more about the subject of Copywriting, click here now…its the one skill that Tim Erway of Magnetic Sponsoring attributes to his success as a successful entrepreneur.
Choose your words with care! They will make all the difference between a magnetic website that draws visitors in and convinces them to happily whip out their credit card…or an online ghost town that gives out bad vibes.
